Is paying artists enough to convince them to embrace AI?

Illustrators have spent years sounding the alarm about generative artificial intelligence startups training their models on artists' work without permission. They've pointed out how the practice is tantamount to theft, and in response, many generative AI boosters have argued that it's necessary for the technology's evolution. This has led to contentious legal battles, but it's also given rise to a new wave of AI startups like Pippa that market their services as being more ethical than the competition. Like most companies selling access to text-to-video models, Pippa's main product is short bursts of user-generated footage that can be combined. The company aims to address artist concerns by paying royalties and promoting ethical AI usage in content creation.